Engagement Specialist (Social Media)
- Job Type
- Full Time
- Job Level
- Experienced (non manager)
- Toronto, ON
- Impact Area
- Impact Category
- Social Good
- Company Type
- B Corp
About this position
Position Name: Engagement Specialist (Social Media)
Report to: VP, Engagement
Do you live and breathe social media? Do you love writing, have a good eye for design and a knack for engaging social conversation? Are you passionate about social justice? If you’re nodding your head ‘yes’, want to be part of a fun, passionate team that is driven by great execution and results, and want to work with leading brands to address pressing social issues, read on.
Public is looking for a Social Media expert to join our team. Our ideal candidate is a self-starter who thrives in a collaborative environment and is steeped in social media content creation, community moderation, and analytics.
Description of Position
As Engagement Specialist (Social Media), you will be primarily responsible for driving all social content for one of our key clients — from ideation to execution on platform. You’re an avid reader who knows everything there is to know about social issues and current events — especially when it comes to social activism in the United States. You’re an independent worker who also collaborates well with a larger group, incorporating key learnings and recommendations from all team members to make sure we’re delivering the best content possible for our client.
You will also take the lead in creating content for Public’s own social channels, based on our internal marketing plan and priorities, and may periodically be asked to support other clients’ social media needs depending on capacity.
Your daily duties will include content ideation and copy drafting, as well as publishing across a variety of social media platforms. You know how to write well for social, and what kinds of CTAs perform best on channels like Twitter, Instagram and Facebook. You’ll also work closely with our Creative Team to help brief and develop creative assets. Finally – and critically – you will help manage all content approvals from key stakeholders and manage the project’s internal workflow.
Content development: research and create responsive and planned brand content; independently develop creative assets for social channels, newsletters and websites using design tools, with the assistance of our Creative team as needed
Calendar Maintenance: work collaboratively with the client and our team on the creation and maintenance of monthly content calendar of planned posts across multiple social channels.
Monitoring: stay on top of the community as we receive comments, and optimize content based on analytics and data findings through regular review of social analytics dashboard and performance reports. Surface client, industry and category history, trends, and newsworthy information for action.
Reporting: set up automated reporting and work closely with our Engagement Lead to analyze content performance for future optimization.
Client support: provide experienced social media/community management counsel, as required.
Influencer program planning and execution: provide insight into and recommendations on key social media influencers and build relationships in accordance with a defined influencer strategy.
- Minimum 2–3 years of proven experience managing social media channels and/or campaigns for a variety of clients, including community management, campaign management and social media analytics.
- Highly proficient on social media platforms such as Twitter, Facebook, LinkedIn, Snapchat, YouTube, with a keen knowledge of emerging trends and behaviors.
- Experience with social media management tools such as Hootsuite, Buffer or Post Beyond.
- Project management skills, including managing internal and external stakeholders.
- Design (e.g. Photoshop and/or InDesign)/photography/video/editing skills a plus.
- Proficiency in PowerPoint (or similar presentation tools).
- have strong communication skills;
- are a problem-solver, plan and pay attention to detail;
- identify and communicate problems as they arise;
- are an organized multi-tasker, with a creative streak;
- take initiative and work well independently, while also enjoying working collaboratively to successfully complete projects;
- are efficient and know how to manage your time; and
- are curious to learn new things.
· Bachelor's Degree, Post Graduate Program or College Diploma in Marketing, Communications and/or Business or related field.
Public Inc. is a leading social impact agency helping brands profit with purpose.We believe that purpose - a meaningful and focused commitment to creating social and community impact - will be a powerful driver in accelerating, amplifying and differentiating successful 21st-century businesses; that integrating purpose into their brand, business and marketing strategies creates a "sticky factor" that will play an increasingly pivotal role in attracting & retaining the next generation of consumers and employees.
And more broadly that we can, and must, move increasingly toward a "purpose economy" where businesses, nonprofits, governments and consumers behave in ways that are as good for the world, and for those people and communities around them, as they are for themselves. True "profit with purpose". Learn more at publicinc.com
View our Impact Profile
Strategy + Creative + Execution = Purpose in Action
Working in close partnership with our clients, we identify key business and marketing touchpoints that can be amplified through purpose, develop the necessary strategies to do so, and bring the results to life through outstanding creative work and marketing activities.
Our clients include TD Bank Financial Group, The Body Shop, Maple Leaf Foods, Danone, NBCUniversal, Starbucks, Under Armour, Kruger Products, The Canadian Football League, The University of Ontario Institute of Technology The Canadian Mental Health Association, and more.
Ways We Give Back At Work
Passionate People. Inspiring Solutions.
And we walk the walk, too. From hosting a #RefugeesWelcome dinner at our office, to actively pursuing self care practices at work, and providing a week of paid volunteering, you will make a difference working at Public Inc.
We are driven and unique problem-solvers who understand that, in our rapidly changing world, there is no one-size-fits-all solution to our clients’ challenges and that best practices must be tailored to individual client needs. As a growing team, you will become deeply involved in our work and have a direct impact on how our client business grows.
What It's Like to Work Here
We're located in downtown Toronto steps away from transit and amazing restaurants. We offer flexible working hours (you can work from home, in coffee shops, or in the park across the street) and we care about you as person beyond the job (do you like healthy or not-so-healthy snacks?).
The Bottom Line
We believe that purpose -- a meaningful and focused commitment to creating social and community impact -- will be a powerful driver in accelerating, amplifying and differentiating successful 21st-century businesses; that integrating purpose into business and marketing strategies creates a "stickiness” that will play an increasingly pivotal role in attracting & retaining the next generation of consumers and employees.
We also believe more broadly that we can, and must, move increasingly toward a "purpose economy" where businesses, nonprofits, governments and consumers behave in ways that are as good for the world, and for those people and communities around them, as they are for themselves. True "profit with purpose".
What we look for when hiring
We look for people who are:
Innately curious about people, issues, business, the world around them, and what makes them tick;
Passionate about solving problems, and have the imagination and creativity needed to bring these solutions to life out in the world;
Great "people" people who want to work in and help champion a collaborative, challenging and supportive environment;
Comfortable with ambiguity, and with helping both clients and our team develop the confidence and conviction to take smart, calculated risks; and
Determined to play an active role in reshaping consumer & business behaviours to create a more just, equitable, sustainable and profitable world.
Career Growth Opportunities
We're a small shop, so the possibilities for growth are endless. All staff work closely with our leadership team and are exposed to many senior-level conversations that provide great learning opportunities. And, If you have an idea, don't be shy – share your vision, demonstrate your abilities, and PUBLIC may give you the opportunity to bring it to life.
We organize "Public Perspectives", a quarterly series on industry trends, as well as lunch-and-learns on personal and professional matters –from financial management to "how-to's" on reducing your carbon footprint and socially responsible investing. And, there's our regular monthly culture feature...