Senior Manager, Brand and Marketing

About this position

The Senior Manager, Brand and Marketing maintains a consistent brand identity both internally and externally and is key to showcasing our conservation work and expanding the supporter, corporate partners and donor base through WWF-Canada's marketing initiatives.

The role oversees the brand and marketing process that includes advertising, creative, events and reports and has a solid understanding of branding, marketing and communications; understanding of digital media - online and mobile; as well as strong project management skills with a track record of achieving results.

Reporting to the Vice President, Marketing, the Senior Manager manages a creative and data-driven team, along with third-party vendors that elevate WWF-Canada’s brand loyalty.

As a member of Marketing leadership team, the Senior Manager, Brand & Marketing executes the marketing strategy, plan and budget that supports WWF-Canada’s annual objectives by working with cross-functional internal teams, and with external partners, including the WWF Network, and vendors.
 

Primary accountabilities:              

• Assist the marketing team with the development and refinement of the overall marketing strategy and provides support with implementing the strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
• Gather and analyze brand intelligence and insights to inform brand strategy
• Assess, and evaluate the effectiveness of WWF-International Network strategy for the benefit of WWF-Canada
• Provide support and guidance to other internal departments, collaborating on brand-parallel initiatives
• Develop branding and marketing materials to synthesize WWF-Canada’s strategic direction, engage broader audiences and align internal and external partners, donors, and community members to our mission
• Ensure WWF-Canada’s visual identity is up to date and optimized on all services and platforms
• Collate relevant data from across the organization to build and understand holistic marketing insights
• Build a unified voice across WWF-Canada through enforcement and education on brand guidelines
• Event planning and management to support WWF-Canada’s community engagement strategy
• Maintain the marketing plan and budget, providing regular reports
• Prepare presentations for internal and external audiences
• Prepare regular reports including marketing metrics, industry trends and the Annual Report
• Secure and brief agencies and creative partners as WWF-Canada’s representing liaison
• Provide oversight and direction to a small team of highly motivated staff
• Ad hoc initiatives as assigned

Required Experience

• 5+ years of brand management experience or past work in advertising, communications or media
• 3+ years of experience in project management, AGILE preferred
• Experience motivating and leading a team
• Strong creative, strategic, analytical and organizational skills
• Expertise in developing and managing budgets
• Demonstrated experience in internal and external collaborations to achieve objectives
• Excellent written and verbal communication skills; fluency in French is an asset
• Familiarity with search engine optimization and analytics tools
   

Other

• This role will require flexibility to work outside of normal business hours

Deadline to Apply

You can submit your cover letter and resume by navigating to our website www.wwf.ca/careers, and applying directly online.

Please ensure that your application is received on or before October 12, 2021, 5 pm EST.

Commitment to Diversity and Accessibility

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.

WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.

We thank all applicants for their interest in joining WWF-Canada. Given the volume of applications received, we request that you do not follow up your application with a phone call or email. We will contact only those candidates selected for interviews and thank you for your understanding.