Campaigner

About this position

Summary

Leadnow is an independent advocacy organization powered by more than 600,000 members campaigning for social, economic and climate justice. Together, we do what it takes, with fierce integrity, to have impact as a powerful progressive force in Canada.

Our campaigns aim to create accessible opportunities online and on the ground for people to organize and influence the priorities and policies of governments and corporations. We want a more open, accountable, and representative democracy because decisions should be driven by the people whose lives they affect. 

We’re looking for a creative and motivated campaigner to join our team. The ideal candidate will have excellent communication and content development skills, demonstrated abilities in planning and executing campaigns or projects to achieve impact, and is deeply passionate about the power of ordinary people to affect change. 

About the role

Reporting to the Campaigns Manager, the Campaigner is responsible for leading or supporting specific Leadnow campaigns and delivering on a suite of digital and offline tactics that enable our members to influence policy and the broader direction of society as a whole.

Core areas of work this role is responsible for are:

• Campaign strategy: Work with the campaigns team to lead or support the development of effectively targeted campaign strategies and tactics with clear theories of change. Scan the news, speak to experts, and collaborate with other organizations to identify new campaign opportunities. Support data-driven and qualitative evaluation of campaigning efforts.

• Communications and content development: Efficiently and collaboratively write compelling web copy and emails to send to thousands of Leadnow members to serve campaign goals. Occasionally produce other written and visual content such as media advisories, blogs, and social media posts, based on solid analysis of what messages and mediums are effective to move key targets and audiences.

• Tactical deployment: Execute on a variety of primarily digital and media campaign tactics, such as organizing and implementing broadcast emails; petitions; and digital, radio or print ads, to enable effective delivery against campaign goals. Work with the organizing team on execution of “live” tactical events, such as rallies, petition deliveries or member-driven lobbying of corporate and political leaders (calls, emails, meetings).

• Member engagement: Deliver high-quality digital experiences for Leadnow members and use your creativity to design and implement inspiring and impactful journeys - from assessing member interest in an issue and signing a petition, through to registering for an offline event, to reporting back to members about campaign progress.

You should apply if:

We’re seeking candidates with a mix of the following characteristics. If you don’t meet all of them, but are energized by Leadnow’s mission and excited about how you could contribute in this role, we want to hear from you.

• You’re good at strategic thinking and problem-solving. You’re energized when thinking about an issue, analyzing why it’s happening, and thinking up effective action(s) to influence it and create progress towards our goals

• You’re able to write accessible persuasive copy and produce compelling messaging to motivate people to action

• You’ve got a knack for learning new tech systems (like an email delivery system, membership database, or Facebook Ads Manager) efficiently

• You’re a great team player, able to effectively collaborate and communicate in a team, while also able to drive work or projects forward independently

• You’re good at planning and making things happen, and have the ability to efficiently plan and execute your work to enable effective and impactful delivery against goals

• You’re able to effectively prioritize and handle different demands and shift with evolving political campaigning contexts

• You’re excited about working in a pro-active anti-oppression work environment that engages in necessary and sometimes tough conversations and trainings to identify and dismantle structural inequalities within and beyond Leadnow

Some things that would be considered ‘big pluses’ but are not required, are:

• You have digital campaigning experience, or are familiar with digital advocacy platforms like NationBuilder or Engaging Networks

• You understand basic data analysis and analytics, and A/B testing, particularly in a digital campaigning environment

• You have skills in Government Relations, media, or public relations

• You’re familiar with the MoveOn/Avaaz/Change.org model of digital campaigning

As a leading progressive campaigning organization, we recognize the importance of our staff reflecting the communities our work aims to benefit. Even as we work to unlearn our biases, we know that our identities and lived experiences affect how we work, prioritize, and how we build relationships. We strongly encourage candidates who are Black, Indigenous, people of colour, women, LGBTQ2I, immigrants, people with disabilities, and people from low-income and working class backgrounds and/or with lived experience of poverty to apply. We recognize that this is neither exhaustive nor representative of the intersectionality present within each individual.

How to apply

To submit an application, send your CV/resume, and in lieu of a cover letter, a supporting application answer the following three questions (suggested max of 250 words/question), to jobs@leadnow.ca in a single PDF by Sunday October 2 at 11:59 PM PT:

1. Why are you applying for this job? Briefly tell us why you’re interested and how you’re suited.

2. Briefly describe a digital campaign tactic that you led (or had a significant hand in shaping), including the ask, the strategy, and the results or main learnings.

3. Unequal power dynamics shape how we move through the world and how we interact and work with others. Could you share your understanding of your positionality (this may include your reflections on how you have/do not have power or privilege) and how that shapes your approach to social change? 

4. If applicable, list which of the ‘big plus’ skills you have, with a few sentences of explanation if helpful for context.

Leadnow is committed to ensuring that all applicants are able to participate in our hiring processes to the best of their ability. Please indicate in your application if there’s anything we can do to make the application or interview process more accessible.

Only selected candidates will be contacted by Friday, October 7 to organize next steps. Short-listed candidates will be invited to complete a take-home task, then an interview.