Digital Marketing Coordinator

About this position

Dixon Hall Neighbourhood Services (Dixon Hall) is committed to a vision of a city where everyone thrives. We create lasting solutions to end poverty, social injustices, and isolation in Toronto. We value respect, diversity, integrity, care and compassion and accountability.

CORE COMPETENCIES

• Strategic Planning.

• Organization Skills.

• Management and Accountability.

• Initiative.

• Client Service Orientation.

• Analytical Thinking.

• Networking and Partnership Building.

• Problem Solving.

• Teamwork and ability to work independently

DUTIES AND RESPONSIBILITIES

Marketing & Communications:

• Develop a holistic and integrated marketing strategy by working closely with both the Employment Services Department and the Marketing and Communication Department.

• Develop and oversee the creation of marketing and communications assets and concepts including social media posts, ad designs, presentations, landing pages, web pages, brochures and emails.

• Design and manage the Employment Services Department’s Google Site, social media graphics, social media presence across all platforms (LinkedIn, Instagram, Twitter, Facebook, YouTube, TikTok).

• Guide and participate in the development of social media & marketing materials, flyers, brochures, web pages and press releases.

• Define, manage and optimize digital strategies across a mix of marketing channels including email, social, paid search, sponsored content, landing pages and third-party advertisers.

• Monitor accounts and provide Dixon Hall’s response to audience feedback (i.e. flag potential issues, share positive feedback) in consultation with the Manager, Communications, and/or the Philanthropy and Communications team when more complex responses are required.

• Create Google Analytics reporting and dashboards, evaluating data and drawing actionable conclusions and benchmarks to inform tactics.

• Review the social media content of other organizations (e.g., clients, sector organizations, corporate partners) for content that may intersect with the mandate of Dixon Hall Employment Services; Monitor industry news and identify engagement opportunities in the broader social media landscape.

• Develop and produce engaging and impactful content for fundraising, campaigns, newsletters, client spotlights, and press releases for distribution to key stakeholders.

• Prepare monthly digital reports for the department by collecting, analyzing and summarizing data related to social media, website traffic and e-communications. Define and track key social media engagement KPIs.

• Create, deploy and manage campaigns via Mail Chimp and other methods.

• Consistently update and publish new content and assets to the Dixon Hall Employment Services Google site.

• Support digital marketing of agency’s events such as job/career fairs, trainings, workshops, conferences, networking events.

• Work closely with the team and client groups to discover and develop personal client stories and write content to build up an Employment Services “story bank” for digital and print communications, including related assets such as photos and videos.

• Review and analyze data and meet with client groups to gain deeper understanding of the need and priorities of the potential client groups to develop informed digital marketing strategies.

Organizational Responsibilities

• Work collaboratively across Dixon Hall Employment Services, other Departments, client groups, staff and volunteers, as relevant, to gain deep understanding of the Department's work and provide on-going guidance and support.

• Actively participate in Department and Dixon Hall meetings and events, including after business hours.

• Work within policies and procedures, including the Mission, Vision and Values of Dixon Hall.

• Meet and report back regularly to the manager/supervisor to discuss individual, team and program effectiveness.

This job description does not represent a complete account of the duties and responsibilities of the job but rather a summary of those duties and responsibilities in effect at the time of writing. The role and its responsibilities will evolve as the Agency grows and develops to meet community and client needs.

Future responsibilities will include such duties as assigned in keeping with the developing nature of the job.

POSITION QUALIFICATIONS

• University degree or College Diploma in Computer Science, Engineering, or University degree in other technical field equivalent to practical experience. Preference given to a minimum of 5 years in digital marketing in the not-for-profit sector

• A professional portfolio of digital marketing work, including metrics on how your work impacted the organization done to date, including samples of social media posts, and content development across several platforms - LinkedIn; Facebook; Instagram, etc.

• Highly experienced in digital marketing and website development/optimization. Expert computer skills, particularly evaluation and research software and tools (MS Office Suite applications); working knowledge of Google Analytics, Tag Manager and/or other relevant tools.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Extensive experience with Google Ads campaigns; LinkedIn, Facebook, and Instagram Advertising.

• Highly experienced in utilizing Google Workspace platform including Drive, Gmail, Google Meet, Docs, Sheets, Forms, and Slides

• Advanced graphic design skills; working knowledge of web design and development, including content management systems.

• Advanced Adobe InDesign, Illustrator and Photoshop skills; social media scheduling software such as HootSuite.

• Familiarity with Content Management System (CMS)

• Demonstrated success developing and maintaining effective working relationships with community organizations and major stakeholders.

• Excellent written and verbal English language communication skills with a strong ability to exchange knowledge; fluency in additional languages will be considered an asset.

Other requirements:

• Able to provide a “Clear” or satisfactory Vulnerable Sector Police Check as determined by the operational requirements of the program.

• Required to provide evidence of full vaccination (minimum of two doses) against COVID-19 with a vaccine approved for use in Canada.

• Must be qualified to legally work in Canada for the employer.

During the period covered by the COVID-19 pandemic and the associated emergency and medical orders issued by the municipal, provincial, and federal governments, this position will be permitted to operate remotely from a location within the Province of Ontario that would permit in-person visits to the office, clients, and/or other locations in the neighborhoods served as needed and on short notice. All requirements of the position established by this job description and by any employment agreement established in association with this job description will remain in place during the period during which remote work is permitted. Upon the conclusion of the pandemic declaration and/or the associated emergency and medical orders, this position will return to working from the program office location identified by the Agency.

WORKING CONDITIONS

• Combination of office environment and varied environments as established by the location where clients operate their businesses; office environment has been designed for accessibility.

• Occasionally required to take public transit.

• Interaction with clients in their places of business or residence who may smoke, have pets; housing may contain insects, bug infestation.

• Noise level in the work environment is usually quiet to moderate.

• Varying working environment dependent on the program location.

PHYSICAL REQUIREMENTS

• Long periods spent at a desk/computer.

• Able to manipulate keys on a keyboard.

• Able to tolerate a variety of indoor environments as determined by program location; Required to climb stairs and maneuver through non-accessible features that are typical of the architecture in older buildings while conducting meetings with clients.

• Mobility will be a key component of this position to address the needs of our Agency locations throughout the neighborhoods served and to meet with potential clients

DIRECT REPORTS

• Resource and Information Specialist