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Strategist (mid or junior)

  • Posted:Jun 12, 2019
  • Apply by:Jul 09, 2019
  • Job Type
  • Full Time
  • Job Level
  • Experienced (non manager)
  • Location
  • Toronto, ON
  • Impact Area
  • International Relief/Development/Peace
  • Impact Category
  • Nonprofit
  • Company Type
  • Nonprofit

About this position

Junior Strategist: 1-2 years of relevant experience

Mid-level Strategist: 2-4 years of relevant experience


As a Strategist at Grassriots you’ll be joining one of the best, most innovative, boundary-pushing agencies in Canada. Grassriots is a full-service digital agency, supporting high-profile national and international non-profits, charities and social enterprises. At Grassriots your work will have measurable social impact with global reach and influence. As a Strategist your work will be focussed on assisting with and delivering high quality campaigns and projects that will help our clients deliver their mission, and develop new strength in their digital programs.

What’s it like working at Grassriots?

Our People: We’re a dedicated group of folks who are actively helping to make the world better every day and achieve progressive change by working with charities and nonprofits. We come from fundraising, advertising, other charities, CRMs and that vast and random place we call ‘digital marketing’.

Our Passion: We care about a positive and healthy work culture. We help each other out, build each other up, and see collaboration as important as the air we breathe. Some of our clients include Amnesty International Canada, Ecojustice, Doctors Without Borders Canada, Cystic Fibrosis Canada, Humane Society International, Leadnow, CNIB and UNHCR.

Our Values: We only work with organizations who are doing work we believe in. Work that’s changing hearts and minds, changing legislation and policies, and sometimes even changing the game. Issues we work with clients on include but aren’t limited to food security, human rights, environmental issues and climate change, international disaster and relief, animal rights issues.

What’s the work about?

Not to brag, but it’s pretty incredible work. You’ll get to work with charities and nonprofits, on campaigns and projects that range from fundraising to marketing to engagement to advocacy, and are often some kind of combination.

You’ll get to solve real challenges that charities have, from finding new monthly donors to launching new brands, to creating new websites, to building apps, to developing peer to peer campaigns, to planning, building and managing digital campaigns and launching innovative year-end fundraisers. You’ll get to work on programs and campaigns that raise revenue, generate awareness and engagement, and win — influencing decision-makers and helping change policies.

As innovators in digital, you’ll be exposed to modern approaches to fundraising and marketing that include social intelligence research and marketing automation; contributing to our culture of testing and data-driven decision making. You’ll be encouraged to contribute to the sector through your own research, submitting to conferences like Xlerate Day, NTEN, DMA, and AFP.

The role of Strategist

  • You’d be supporting the Lead Strategist and working with others in the execution of research, production and analysis related to specific client projects and accounts.
  • You’d be responsible for assisting in analysis and client discovery work, in campaign performance analysis and campaign research.
  • You’d be responsible for production of communications and strategic plans and digital marketing performance reports (with assistance, oversight and review).
  • Working with the Creative and Development teams on the execution of projects and campaigns to ensure timely delivery and quality assurance.
  • Responsible for creating and managing creative asset manifests.
  • You’d be working directly with some clients and this could include regular email, phone, face to face meetings and check-in calls.
  • You’d be responsible for the production of campaign and project assets such as landing pages, social media content and various skills related to the main CRMs and platforms our clients use, which include Engaging Networks, Luminate Online, NationBuilder plus others, and email platforms such as Constant Contact and MailChimp plus others.
  • You’d follow and be encouraged to develop processes, checklists and organizational protocols.
  • You’d write post-campaign reports and participate in team post-mortems. 
  • Learn, share and write about fundraising, engagement and communications metrics, projections and KPIs.

Human skills:

Our team members thrive in a deeply collaborative environment. We’re low-ego, we have integrity and respect for others and adaptability regarding positions, decisions, recommendations and directions. We’re motivated, we’re problem solvers, and we’re empathetic while doing it. Lastly, we try to have an inclusive lens in our relationships with each other, with our clients.

Vocational skills:

While we’re not looking for expertise in every category, we’re looking for individuals who have directed their passion and developed their talents in some of the following ways:

  • You’re developing your critical thinking skills.
  • Familiarity with the nonprofit sector and direct response , and specifically experience with either an agency or a nonprofit.
  • You prefer process over chaos. You see a problem or an opportunity to make something better and address it head-on.
  • Information gathering skills:  you can determine what you’ll need to gather, analyze, distill and report back on and then do it.
  • Better than solid communication skills.
  • You know when something is your responsibility and when you have to ask for help or ask someone else on the team to do it. If you don’t know, you’ll ask.
  • You have digital marketing and/or digital fundraising experience.
  • You know email and social - the strategy, the metrics, the copy, the analysis.
  • You know at least one CRM and are open to learning others.
  • An understanding of big picture fundraising and how digital fits in: direct response, offline channels including telemarketing and direct mail, advocacy and organizing.
  • You like working with multiple clients, on multiple projects, in different issue areas, at the same time.

Benefits and perks:

  • These are full time positions with eligibility for a bonus. The salary ranges are indicative of our understanding that applicants for these roles will have a range of experience.
  • Three weeks’ vacation plus additional sick days, extended long weekends in the summer.
  • Competitive benefits.
  • Incredible networking and industry learning opportunities.
  • Less ‘traditional’ benefits including great snacks, office parties, many office dogs, fun Slack channels like #dopeornotdope, lots of music and more.
  • The position would be located in our downtown Toronto office. We all work from the office and are flexible about working from home/other locations with good wifi.

To apply, email us at careers@grassriots.com with your resume and cover letter / statement of interest. The deadline for this position is July 8th 2019. Only qualified respondents will be contacted.

About us

Grassriots is a full-service digital agency working exclusively with nonprofit, charitable, and social-sector organizations to foster meaningful change in the world through transformative fundraising, engagement and advocacy campaigns. We're based in Toronto, Canada.

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