Job Title VP Marketing & Corporate Responsibility - Maternity Contract
- Job Type
- Contract / Full Time
- Job Level
- Senior Executive (CEO, CFO, COO, Executive Director)
- Location
- Toronto, ON
- Impact Area
- Health
- Impact Category
- CSR
- Company Type
- For profit
About this position
| Purpose of role: To develop the Canadian Marketing Plan to drive traffic, transactions, Key KPI’s and in turn achieve budget sales and profit. To direct brand communications in the Canadian Market in line with International direction. Develop the Marketing & Social Responsibility Program for Canada in line with International direction. |
| Role Definitions |
| Key Job Accountabilities: · Develop and implement the Marketing & Corporate Responsibility plan in Canada · Plan the national event calendar + deliverables following International guidelines, partnering with the Commercial Head of Department 20% · Own all Canadian initiatives as it relates to Retail Marketing, Customer Communications, Visual Merchandising, Social Media, and Public Relations · Manage the Canadian Marketing & Corporate Responsibility Communications for Canada 10% · Develop Visual Merchandising & PR Initiatives to maximize sales, drive profit and engage our customers 20% · Drive the execution of brand campaigns and manage NGO relationships at the market level. Uphold and support all “Enrich not Exploit” activities 20% · Maintain detailed knowledge of the Canadian beauty and retail market Understand and predict trends in the eco/ethical consumer space as well as hold competitor and customer insight · Represent the voice of Canada in particular with International teams, guiding and shaping International plans and making recommendations as required 5% · Actively engage through store visits at least one day per quarter to review store activation and next steps for future implementation 5% · Manage third party relationships/ vendor effectively to ensure maximum media coverage and quality of all marketing/ printing requirements 5% · Manage a team of functional marketing experts, guiding their direction, harmonizing brand messaging and experience and maximizing their development 15% Other: · Respect the integrity and visual presentation of the brand as developed by International Brand and as per the current Brand guidelines. · To perform other related duties as assigned or requested. · Responsible for maintaining the ethical standards of The Body Shop including minimizing the environmental, health and safety risks in the workplace and responsible for reporting potential risks, real accidents and near misses to relevant managers Key Working Relationships & Interfaces (where applicable): INTERNAL EXTERNAL AME Zone Brand Agencies AME Markets NGO’s INT Brand/ Marketing Design/Production Agencies INT Commercial Media/Bloggers INT Operational Retail Partnerships |
| Personal requirements for role |
| Experience: · Extensive experience in a similar Marketing positions within a large complex multi-site retailer/FMCG (beauty/toiletries industry strongly preferred) · Previous success in converting strategies into real results · Sound knowledge and experience in NPD and launch to markets · Experience of collating and analysing information across various forms of data · Solid history of working in a highly commercial environment · Complex project management experience
Qualifications: · Degree educated in a relevant discipline (i.e. Business Studies, Marketing, Operations, Sales, Economics) Competencies required: · Demonstrates entrepreneurship · Innovates · Interacts effectively · Drives customer connection · Acts leads with human sensitivity · Manages complexity · Displays sensitivity to beauty, the Body Shop Way · Achieves results, with integrity |
About us
The Body Shop was founded in 1976 by Dame Anita Roddick in Brighton, England. It all started as a small shop providing quality skincare products in refilled bottles and with the belief that business could be a force for good and the world - our source of beauty.
Since then The Body Shop has become a global retail business serving over 30 million customers worldwide, employs 22,000 people and operates over 3,000 stores in more than 60 countries. We have exported innovative products, campaigns that matter and an ethical approach to business all over the globe.
We couldn’t have done any of this without our inspirational people and their commercial instincts.
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