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Digital Experience Manager

  • Posted:Apr 27, 2021
  • Apply by:May 11, 2021
  • Job Type
  • Contract / Full Time
  • Job Level
  • Manager
  • Location
  • Toronto, ON
  • Impact Area
  • Other
  • Impact Category
  • Other
  • Company Type
  • Other

About this position

The opportunity

We are seeking a Digital Experience Manager to join the team in the Future Skills Centre (FSC) at Ryerson University. Under the direction of the Director, Strategic Communications, this role will manage an effective bilingual website as well as a digital and social media marketing plan to enhance the Future Skills Centre’s image, brand and reputation while driving measurable results. The Digital Experience Manager will provide strategic and creative solutions to conceive and implement best practice communications and digital approaches, within budget and on time, to help the organization reach its business goals. This role will manage key internal/external client relationships with stakeholders and leads cross-functional, technical teams to drive project priorities and deadlines. Additionally, the individual will provide leadership by inspiring, challenging and creating conceptual ideas for projects, and ensuring they come to life in an integrated way through various channels and mediums.

Responsibilities

  1. Digital and Social media marketing including proactive management of bilingual website, digital and social media paid and organic marketing activities, media buying and overall content marketing to reach FSC’s various target audience groups.
  2. Oversees FSC’s Brand and project goals into creative ideas that are unique and engaging. Takes a data driven approach to inform the plan with a performance viewpoint across media and creative. Develops and advances uncompromising quality control standards with respect to bilingual visual, design creative content, production and measurement standards. Oversees asset production, provides creative direction and ensures consistent branding on all content across FSC and consortium members’ channels including digital, social, print, etc.
  3. Together with the Manager, Communications, works cross-functionally, creating productive working relationships among and consults with key stakeholders outside of the Strategic Communications function within FSC. To maintain the successful management of digital channels, these may include senior administrators, consortium partners, consultants and vendors.
  4. Manages and recommends strategies for maintaining currency and quality with respect to audience research. Evaluates and reports on the effectiveness of current digital communications initiatives and outcomes providing a wide range of statistical reports and proposals.
  5. Digital Analytics Reporting and Risk Assessment including work alongside the Operations IT Specialist to identify, assess and recommend appropriate plans to mitigate potential risks on FSC’s digital platforms.
  6. Hires, trains, develops and manages OPSEU staff. Fosters an open and supportive team environment. Responsible for team output, delivery, and performance. Establishes goals, roles/responsibilities and expectations, monitors and provides feedback on the performance, disciplines and recommends termination as appropriate.

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:
 
  • Completion of a post-secondary degree in Design, Marketing, or a related field.
  • Minimum 5 years of experience in project leadership in digital marketing/advertising, digital KPIs /analytics, social media growth, media buying, creative asset creation, web development. An equivalent combination of education and experience may be considered.
  • Proven success in building strong working relationships. Experience in collaborating across organizational boundaries and building partnerships across various functions in unionized environments.
  • Well-developed supervisory and management skills with a minimum of 3 years’ managerial experience with direct reports.
  • Has effectively managed from start to finish a variety of digital campaigns with budgets minimum $50k while increasing online visibility, building high quality inbound links, improving content, and performing SEO audits.
  • Experience in UX or with information architecture and/or managing the development of complex communication projects involving multiple stakeholders an asset.
  • Proven direct experience in design theory, colour theory, illustration, research skills; print knowledge, knowledge of all design and web application software.
  • Proven expertise in both Mac OS and PC environments, with a solid foundation in HTML, user interface (UI/UX), design (Adobe CC), social media, Google Analytics and reporting dashboards
  • Proven supervisory knowledge of CRM, project management tools or software.
  • Proven success in managing multiple initiatives/projects concurrently while meeting changing requirements/priorities to accomplish objectives.
  • Ability to work in a fast-paced environment and effectively manage several projects and deadlines at once.
  • Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems. Ability to translate complex technical information into consumer-friendly designs / assets that drives action.
  • Commitment and working knowledge to support Ryerson’s principles of equity, diversity, and inclusion (EDI), and the Accessibility for Ontarians with Disabilities Act (AODA).
  • Solid understanding of digital marketing channels and how to leverage them. Knowledge of technical SEO, SEM, Google Analytics, Google Office Suite, Microsoft Office, HTML, CSS, Javascript, Wordpress, Adobe CC, URL structures, keyword analysis, inbound strategies, content optimization, search engine crawlers, indexes and algorithms and any other factors that impact organic visibility.
  • An understanding of PHP and MySQL would be an asset.
  • Knowledge of the fundamentals of web interface design, usability, optimization, and accessibility.
  • Strong understanding of effective design strategy practices, trends, techniques, and processes across various touch points or mediums applying visual and verbal expression. Fluency in design language and the and creative development process;
  • Strong oral and written communication skills and the ability develop and implement creative and innovative idea;
  • Quick-thinking and resourcefulness, complex problem-solving, judgement, critical thinking and decision-making skills with the knowledge and ability to apply effective creative methodologies to projects
  • Strong presentation and public speaking skills with research, analytical and time management skills;
  • Strong interpersonal and relationship building skills, including leadership, negotiation and public relations;
  • Ability to work with the public to address issues related to  FSC and a working understanding of academic, nonprofit and for-profit organizations.

     

About us

About Ryerson

At the intersection of mind and action, Ryerson is on a transformative path to becoming Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

Ryerson University welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority.

As an employer, we’re working towards a people first culture and we're proud to have been selected as one of Canada's Best Diversity Employers and one of Greater Toronto's Top Employer for 2015, 2016, 2017 and 2018. To learn more about our work environment and innovative educational environment, visit http://www.ryerson.ca, check out @RyersonU, @RyersonHR, and @RyersonECI on Twitter, and visit our LinkedIn company page.

Future Skills Centre – Centre des Compétences futures (FSC-CCF)


The Future Skills Centre – Centre des Compétences futures (FSC-CCF) will test and rigorously measure innovative approaches to identify emerging in-demand skills and to help Canadians develop the skills they need to take full advantage of and succeed in the new economy. Funded by the federal government, the Future Skills Centre is a forward-thinking research centre with a focus on how best to prepare Canadians today for workforce opportunities of the future.


The FSC-CCF is led by a partnership between Ryerson University, The Conference Board of Canada and Blueprint. The consortium offers deep knowledge of economic and technology trends, public policy, rigorous applied research and evaluation expertise, extensive knowledge mobilization and convening experience, and longstanding commitments to skills training and development.

The FSC-CCF will forge a network of partners from across the country, linking thousands of service providers, employers, governments, community groups, academic and practitioner researchers, and millions of Canadians to enhance access to in-demand skills and training.

The Centre’s work will focus on innovative solutions to best address the needs of those who are not currently participating fully in Canada’s prosperity—the under- and unemployed, women, youth, Indigenous people, newcomers, racialized people, persons with disabilities, veterans, and people from rural, remote and northern communities.
 

 

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