Marketing & Engagement Manager
- Job Type
- Full Time
- Job Level
- Experienced (non manager)
- Toronto, ON
- Impact Area
- Impact Category
- Impact Investing
- Company Type
- Social Enterprise
About this position
Start Date: November 2018
Job Type: Full-time
Location: Downtown Toronto
We are looking for a creative and outgoing Marketing & Engagement Manager, to catalyze a vibrant Community Bond marketplace. Working closely with our energetic Social Impact Manager, you will direct both the high-level marketing strategies and the detailed tactical programs to support our client growth and regional expansion goals.
In this role, you will spearhead our market outreach and create engaging promotional content to help uncover new client opportunities. Specifically, we are looking to engage non-profits, charities and co-operatives that have a fixed asset project (Ex. building, land, equipment) that will generate measurable social and/or environmental impact.
With the help of the Tapestry team and our growing network of Social Finance partners, you will accelerate the sector’s acceptance of Community Bonds as a valuable tool to finance iconic projects. As Marketing & Engagement Manager, you will also guide and shape individual Community Bond marketing campaigns, supporting our clients’ successful raises (ranging from $500k to $4 million).
You will be a great fit for this position if you enjoy both setting strategy and implementing new ideas, are motivated by community participation and positive change, and you can demonstrate excellent collaborative skills paired with sound judgement.
What you will be doing:
Strategy Development - Work with our Social Impact Manager to identify new markets and applications for the community bond model. Build deep relationships with networks and partners that can be leveraged to attract new clients. Create and execute an annual marketing plan and budget.
Brand Development - Work with our Advisory Committee to extend, enhance and continuously reinforce our Tapestry brand values and reputation. Ensure that we are living up to our brand promise in everything that we say and do.
Events - Organize and promote events targeted at the non-profit and co-operative sectors. Develop tactical programs to raise awareness and acceptance of the community bond model. Assist with delivering material at hands-on workshops, and other venues (e.g. conferences) as required. Work with Executive Assistant to populate marketing calendar and identify speaking opportunities.
Digital Marketing - Implement online editorial calendar, including social media posts, blogs, webinars and podcasts. Engage colleagues and partners to develop original content. Marketing Materials - Ensure marketing materials are engaging and up to date. Work with Social Impact Manager and Operations Manager to develop accurate client collateral.
You are someone with:
• 3-5 years’ experience in a marketing/communications role.
• Degree in marketing, communications, or related field.
• An entrepreneurial spirit who learns quickly, takes initiative and puts ideas into action.
• Strong inter-personal skills; superior writing and verbal communication skills.
• Sense of curiosity, up to date on latest trends in online marketing.
• Great organizational skills, flexible, self-motivated and independent worker.
You may also have:
• Experience in fundraising
• Graphic design (Photoshop, Canva) and website (Wordpress) skills
• Prior experience in social finance and/or social enterprise
• Experienced and confident public speaking ability.
What we can offer you:
• Flexible working environment
• 3 weeks holiday plus health & wellness allowance
• Opportunity to help build a meaningful social enterprise
• Opportunity for career growth, professional development and continuous learning
We believe that experience comes in many forms and that skills are transferable between sectors. We hire competent, confident people who share our values and exhibit a positive “can-do” attitude. We encourage you to apply if you feel that this opportunity speaks to you.
Deadline: Friday, November 16th.
Salary Range: $45,000-$55,000
Tapestry Community Capital enables a diverse range of social enterprises to raise the capital they need to scale their impact. Through the use of a proven social finance tool, called a Community Bond, we help them to elevate their strong base of supporters to become proud community investors. For more information about Community Bonds, please click here.
Our team first began raising Community Bonds for a community owned renewable energy project in 2004. We have since simplified that model and made it more widely accessible to a broad range of community groups. We help bring their iconic community projects to life. Our clients are community groups located in cities, towns and villages across Ontario. They are actively engaged in the spheres of affordable housing, sustainable food production, community care hubs, arts & culture, co-working centres and renewable energy.
Our office is based out of a beautiful heritage building in downtown Toronto.