About Us


why social impact?

Career success is no longer defined only by how much you make but also by how much impact you have. More professionals are choosing their jobs by the impact they can have on the world. 30% of millennials identify meaningful work as the single most important factor for a successful career.

All our job descriptions require a short impact statement to appeal to the job seeker's search for meaning. The statement speaks to what companies and departments posting with Bmeaningful are doing to make a difference.

how we're different

We're founded on the belief that there's more to a job than a paycheque (but that's still important). We're a career site that connects professionals and companies looking to make a difference; your single source for everything there is to know about meaningful work. Whether that means turning your passion into your career, hiring the right person or insights on how to do your job better.

Our mission is to empower and educate professionals looking to make a difference and connect them with the companies that need their time, skills and passion.

what's with the purple sheep?

The Purple Sheep metaphor was inspired by conversations describing the pressure to go into high profile corporate jobs (aka the corporate herd) and the feeling that the herd mentality had led them astray.

After interviewing professionals in corporate social responsibility, non-profit and social purpose businesses, we realized there were alternative career options that allowed you to use your skills for good without sacrificing a paycheque. We started calling these professionals, the Purple Sheep, as they've successfully broken away from the herd. The image of a Purple Sheep has become our symbol for the corporate dreamer who uses their skills for good.

How do we define meaningful?

Our definition of meaningful is community defined. Words in quotation marks are from people like you and may continue to evolve.

Examples of Bmeaningful jobs include a sustainability manager for a retailer, a social finance professional for an investment firm, an accountant for a non-profit or a marketing manager for a B Corp. Focusing on meaningful jobs ensures that you get access to talented professionals with the skills and the passion you are looking for.

The team

Founded in 2013 by MBA school colleagues and friends, Amanda Minuk and Devon Huber.
As two self-proclaimed Purple Sheep, Amanda and Devon know the importance of doing meaningful work.

During business School, Amanda worked as a marketing intern for a consumer package goods company and realized that it was more important for her to believe in the mission of the brand than selling one more cracker. With that “AHA” moment, she broke away from the herd and pursued marketing for a global NGO before starting Bmeaningful.

Early in Devon's professional career, he also worked for a consumer packaged goods company putting his Engineering training to use. The company was great and the people were amazing but he couldn't get past the idea that there had to be more to a job than what amounted to packaging cookies. Devon made his move and broke away from herd, changing his career path to work in renewable energy.

the really small print

Terms and Conditions

Welcome to Bmeaningful.com, a website provided to you by Bmeaningful (“we”, “us”, and “our”). These Terms of Use (“Terms”), all as may be updated from time to time by us, govern your use of this website and all our services, so please read them carefully before using the site or any of our services. If you choose to use our site, including accessing or downloading it’s content, or any of our services you agree to our Terms. If you do not agree with the Terms, you should not use this site or any of our services.

To reproduce, retransmit, broadcast, modify or otherwise make available this site or its contents is strictly prohibited without permission.

All text, graphics, video, images, design, content, and other works found on this website are the copyrighted works of Bmeaningful, unless otherwise specified.

Any code used on the Bmeaningful.com website to display any content or the pages making up Bmeaningful.com is also protected by Bmeaningful’s copyright and you may not copy or adapt such code.

You agree not to misuse Bmeaningful.com content, including in any way that may disparage or discredit Bmeaningful or any other person referred to on the bmeaningful.com website.

Certain of our services and other content on the Bmeaningful.com website may require registration or paid membership. Should you choose to provide information during registration or paid membership you agree to provide accurate and current information and to update the information to keep it accurate and complete. You agree to keep confidential any registration or paid membership passwords or other account identifiers. Bmeaningful will not be liable for any loss or damage associated with your use of this site or any of our services.

You agree to not make use of the Bmeaningful.com website for any other reason than its intended purpose.

The information provided on this site is for informational purposes only and is not meant as expert advice and should not be relied upon as expert advice.

Bmeaningful is not responsible for the accuracy or completeness of third party information found on this site, including when such information is posted by us.

To the fullest extent possible by law, in no event shall Bmeaningful, its suppliers, or any third parties mentioned on the Bmeaningful.com website be liable for any damages whatsoever.



Privacy Policy

Thank you for visiting the bmeaningful.com website, owned and operated by Bmeaningful (“we”, “us”, and “our”). Your personal privacy is important to us and we’d like to share with you how we protect your personal information. Please note this privacy policy relates to our collection of personal information, while your use of the site is governed by our Terms and Conditions.

Bmeaningful complies with Canadian privacy law and we will only use your personal information in accordance with this privacy policy.

We are the sole owner of the information collected on this site. We will not sell, share or rent this information to others.

For visitors to our website, we collect information about how this website is used. We use Google Analytics or similar technology to collect information about your internet connection, such as your IP address, or information about how you used our website, like the website from which you linked to ours or the pages you visited on our site. None of this information can identify you personally and in case you were wondering what an IP address is, it’s simply a number that is assigned to your computer automatically and required for using the Internet. We use this non personal information to help us improve our site and user experience.

Certain features of this website require personal information. We ask for only the personal information that is absolutely necessary to make these features work. We promise to keep all personal information confidential.
This website contains links to other sites. Please be aware that we are not responsible for the privacy practices of other such sites.

This privacy policy applies solely to information collected by this website. If we change our privacy policy, we will update this page so bmeaningful.com visitors are always aware of what information we collect and how we use it.
All online transactions on this site occur through a safe, private, and secure system that protects the purchaser’s personal information.

From time to time we may communicate with community members via email. If at any time an email recipient does not wish further communication they are given the opportunity to opt out of our mailing list.



Copyright and Job Posting Policy

Bmeaningful.com is a website dedicated to providing content that is relevant to professionals looking for meaningful work. Bmeaningful ("we", "us", and "our") reserves the right to limit the content on our website to content that is in keeping with the spirit of providing professionals with meaningful work. This means all job postings are reviewed by us before they go live on our website. The publication of any job posting, or any other content on the Bmeaningful website, is at our sole discretion and we will not post jobs that are inconsistent with our definition of meaningful or postings that contain inappropriate language.