Member Growth Specialist, Digital Acquisition

About this position

Girl Guides of Canada–Guides du Canada (GGC-GduC), a national membership-based organization, empowers every girl in Guiding to discover herself and be everything she wants to be. Our mission is to be a catalyst for girls empowering girls. Together, we’re building our vision of A better world, by girls.

GGC is actively searching for a Member Growth Specialist-Digital Acquisition

*Remote work arrangement temporarily due to COVID-19

This is an exciting opportunity to join a leading girl-driven organization in a role that is critical to unleashing organization potential to grow.

The Member Growth Specialist-Digital Acquisition will be supporting the development and execution of strategies and tactics in attracting, engaging and recruiting new members through online channels. Most importantly, it contributes to a team that helps girls and women across the country to join an exciting movement that allows a girl to be everything she wants to be. The position will also support volunteers in all acquisition projects, pilot programs and local community outreach plans.

The Member Growth Specialist-Digital Acquisition will: 

• Support provincial and national strategic growth planning with a focus on digital acquisition strategies to attract, engage and recruit new members.
• Provide project management support in planning, execution and evaluation of digital acquisition campaigns and other lead generation and cultivation activities.
• Utilizing member segmentation and data-driven insights, support the development of audience targeting and messaging strategy.
• In collaboration with communications team, contribute to the development of content that attracts and engages new audience to GGC’s digital content marketing efforts.
• Monitor landing pages and digital lead capture forms in support of face to face and grassroots-based recruitment efforts.
• Track results, analyze, interpret and make recommendations for improvement for all initiatives, including use of testing.
• Build data analytics to understand how lead generation and cultivation activity attracts and converts new membership and continually refine the process to efficiently utilize acquisition spend. This includes measuring the impact of traffic, conversion rate and other metrics.
• With strategic direction from the Social Media Specialist, support Provincial Councils in planning and executing acquisition-related activities in the digital space.
• Monitor best practices for girl and adult acquisition tactics and design online recruitment activities for GGC to test out.
• Contribute in forming a community of best practice among National and Provincial Councils to generate a robust body of information and knowledge on successful approaches to membership acquisition and growth.
• Work with the Member Relations team to further plan, develop and execute the Member Growth Strategy.
• Apply organizational policies regarding inclusivity to content, communication and customer service.

You are the model candidate if you have:

• Post-Secondary education/degree in Marketing or Communications-related field of study.
• Demonstrated success in executing successful growth and sales initiatives.
• Experience with paid media, other online campaigns, with an ability to use data to inform campaign strategies.
• Proven experience working with tools and applications including Google Analytics, CRM, email marketing (i.e., Informz), and marketing automation platforms.
• Excellent written and verbal communication, interpersonal, and organizational skills.
• Strong relationship building skills and the ability to work in a highly collaborative environment.

Assets

• Knowledge of GGC

Does this sound like you? Then apply today!

This position will remain open until filled. Interviews will be conducted on a rolling basis.

Leisa McKenzie – Employee Experience Business Partner

Girl Guides of Canada – Guides du Canada

E-mail HR@girlguides.ca

Kindly reference the position title in the subject line of your email message.

Submissions without a cover letter will not be considered.

GGC-GduC is committed to diversity, equity and inclusion.  We value a recruitment and selection process that is inclusive and barrier-free, and we encourage applications from people who are racialized, Indigenous, people from the 2SLGBTQI+ community, people with disabilities and other equity seeking groups.

Upon request, Girl Guides of Canada-Guides du Canada will make available reasonable accommodations for persons with disabilities during the recruitment process. Accommodation requests should be made in advance to People & Culture at HR@girlguides.ca. 

We thank all candidates for their interest. Only those selected for an interview will be contacted.