Marketing & Communications Manager

About this position

Marketing & Communications Manager

The Mississauga Food Bank’s (TMFB) vision is a Mississauga where no one goes hungry. We relieve hunger in Mississauga by providing and promoting access to healthy food for people in need.

Are you a seasoned marketing professional with a knack for making a difference? TMFB is on the hunt for a Marketing & Communications Manager who can lead and manage a variety of marketing and communication tactics that will both inspire people to give and help those in need access food. You have a digital first approach, and love diving deep into data and trends that help grow an organization. 

Job Purpose

• Bring motivation, creativity, and project management skills together by seeing the big picture and turning ideas into action 

• Develop and execute robust marketing and communications campaigns that leverage direct and digital channels to grow TMFB’s presence in the community, and inspire people to give 

• Project manage and work cross-departmentally to plan, build, and execute the organization's marketing strategy, working closely with other departments to ensure they are getting the internal support they require to be successful

Key Performance Areas

External Marketing & Communications (60%)

• Website: Be the main point of contact across the organization for the website 

  • Work with the marketing coordinator to identify outdated information and liaise with our web vendor to complete updates or enhancements that cannot be done internally 

  • Own the purchasing and/or subscriptions for any domains, integrations, etc. 

  • Ensure the integrity of our web presence, including developing and reviewing any content that gets published 

  • Pull reports through Google Analytics to drive strategic decisions

• Social media: Oversee TMFB’s editorial calendar 

  • Optimize and oversee an organic and paid social media strategy that integrates the work we are doing internally with campaigns that are being managed by our direct response agency

  • Ensure community management and posting is carried out in alignment with strategy and in a timely manner by Marketing Coordinator 

  • Oversee our growth on social, with a particular focus on lead generation. Report on growth and areas of concern

• Email marketing: Act as the main point of contact for all mass communications going out across the organization via Mailchimp. 

  • Work with all departments to ensure all external communications are on brand and fit our organizational tone. Work with each project lead and provide strategic recommendations in regards to messaging, CTAs, audience and timing

  • Support the Marketing Coordinator in building and developing emails

• Digital advertising: As a digital marketing expert, look for opportunities to build out a larger online presence to attract and retain donors. 

  • Look for, suggest, and support implementing ways to simplify our user flow between systems (Raiser’s Edge, Mailchimp, Volunteer Hub)

• Communications: Ownership of TMFB’s brand voice, ensuring all departments are using consistent and relevant messaging and that talking points are kept up to date

  • Work with the Director of Marketing and Communications to establish appropriate messaging for particular audiences on and offline, including impact reports 

• Media relations: Actively seek out opportunities to increase brand reach and visibility in the community at a regional and provincial level 

  • Build out any required presentations, press releases or advisories, speaking notes, or scripts

  • Work with the Marketing Coordinator to build assets, including client stories, images, secure interviews, etc. 

  • Track and evaluate all earned media

  • Seek out and engage prospective and current influencers to broaden TMFB’s reach

• Stakeholder relations: Ensure the marketing department is following through on all deliverables for sponsorships, grants, and gifts from a marketing perspective 

• Event support: Seek out opportunities to increase brand reach in the local community. Work with the volunteer department to staff community booths that are not tied to food drives or fundraising activities 

Internal Marketing & Communications (20%) 

• Proactively identify internal communication opportunities across TMFB and develop accurate and concise messaging to support a unified voice across the organization (i.e. key messages related to a campaign)

• Draft and/or review communications created by other departments to ensure alignment

• Based on best practices, identify internal opportunities to create systems for sharing information and the appropriate resources to support the organization (templates, talking points, etc.) 

• With the Marketing team, host semi-annual Marketing and Communication planning meetings for all departments to plan ahead and project manage through busy seasons. Ensure systems are in place and fully utilized to track and work on future projects 

Supervision of Staff (10%) 

• Direct and supervise the work of the Marketing Coordinator to foster healthy success for TMFB, including:

  • Hire/terminate, performance evaluation, and training/development

  • Establish accountabilities and evaluate performance regularly. Translate broad goals into achievable steps. Set and manage appropriate expectations

• Pursue formal/informal education for self and others

Other (10%) 

• Perform other related duties as assigned

Education and Experience 

• 5-7 years of professional experience in marketing, preferably in a non-profit/charity environment. Previous supervisory experience is an asset

• Bachelor’s degree, college diploma, or equivalent education in a related field

• Demonstrated experience building and managing integrated marketing campaigns across various direct and digital channels

• Demonstrated experience using WordPress, Facebook, Instagram, Twitter, Linkedin, YouTube, Google Suite, Mailchimp, Raiser’s Edge, Adobe Creative Suite, project management software

Skills, Competencies, and Qualities  

• Passion. A passion for mission-driven work and personal values aligned with those of TMFB. Concern for and interest in issues of poverty, food security, and/or social justice. 

• Technical. Tech-savvy. Computer proficiency with strong skills in MS Office, Adobe Creative Suite, WordPress, Google Suite, Mailchimp. TMFB is a cloud-based, paperless environment.

• Communication. Exceptional writing and editing skills that can break down complex ideas into digestible content. Speak, listen, and write in a clear, confident, respectful, thorough, and timely manner using appropriate and effective communication tools and techniques.

• Collaboration. Excellent interpersonal skills. Collaborative work style; open to supporting other departments; thrive in a fast-paced evolving work culture.

• Innovative/Entrepreneurial/Creative. Seek out possibilities, develop new ideas, and effectively move them forward. Creative, innovative, and takes advantage of opportunities, while recognizing the necessity of working with limited resources and in alignment with TMFB’s strategy. A creative mind that can craft and create content for appropriate audiences.

• Evidence-Based Decision Making/Problem-Solving skills. Draw insightful conclusions from information. Create plans that are informed by research, data, and experience. Assess situations to determine the importance, urgency, and risks, and make clear decisions which are timely and in the best interests of TMFB

• Flexibility/Adaptability. Flexible, versatile, and/or tolerant in a changing work environment while maintaining effectiveness and efficiency. Evidence of a high degree of self-awareness, openness to continuous self-improvement, and managing well during circumstances of ambiguity. Willing to address issues arising outside of business hours. 

• Proactivity/Enthusiasm/Persistence. Act without being told what to do. Passionate and excited about work. Can-do attitude. Tenacious and goes the distance to complete work. Ability to work autonomously while being aware of the importance of accountability.

• Hold a valid driver's license and have regular access to a vehicle

Why Work for Us?

• Be proud of helping to relieve hunger in Mississauga by providing and promoting access to healthy food for people in need

• Join an amazing culture where people laugh a lot, pitch in during those “all-hands-on-deck” times, and enjoy celebrating together at birthdays, holidays, and team outings 

• We value the contributions of our staff, so we have a professional workspace, up-to-date technology, and a lunchroom with all the tea or coffee you can drink

• We offer great benefits including a comprehensive health benefits package, matched group RRSP plan, 3 weeks paid vacation starting in your first year, paid mobile phone, free parking, and funding for professional development

Role Details 

Relationships: Reports to the Director of Marketing & Communications with collaboration with all other TMFB teams. Supervises the Marketing Coordinator (full-time, 12-month contract). Outside the organization, the position primarily holds relationships with vendors.

Position Type: Full-time, permanent. Evening and weekend work may be required

Compensation: Starting salary of $62,000 - 67,000.